Made You Look: How Advertising Works and Why You Should Know

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Did you know that over 12,000 U.S. schools have agreed to show commercials in the classroom? Or that cartoon character Joe Camel, the cigarette mascot, was created with kid appeal in mind?

Advertising is everywhere today. A typical North American child views a staggering 40,000 ads every year on TV alone! With such a vast number of commercials out there, who's helping kids decode the messages?

In Made You Look, media maven Shari Graydon offers an intriguing exploration of advertising's inner workings. From the earliest roots of advertising to the guerrilla marketers of the 21st century, this revealing book shows kids where ads come from, where they're going, and how they work.

Bursting with real-life examples of compelling ad campaigns, thought-provoking "Try This at Home" activities, and plenty of tips to empower young consumers, MADE YOU LOOK is any child's ultimate guide to the advertising universe.